The Story Behind Sonar

How one big mistake brought two guys together to build a platform that helps teams tactically work within their systems


We believe it’s always better to be proactive than reactive, which is why we’ve made it our mission to enable teams to manage business-critical tech stacks from a single source of truth.

By monitoring your entire tech stack for changes, we give your cross-functional teams the scalable process they need to keep your business operations running smoothly. Best of all, Sonar provides automated documentation for changes before they impact or break other processes.

Join the Team

We’re growing our team and looking for smart, creative, and fun people who want to make an impact.

When Brad Met Jack

It all started when self-described “non-engineer” operations director Brad met textbook product manager Jack at one of Atlanta’s biggest venture-backed SaaS companies.

The two often riffed on the problem caused by too many platforms that didn’t speak to one another. At one point, it became more than a riff; it was a debilitating problem. While Brad managed a complex tech stack at the office — Salesforce, Marketo, Hubspot, and more — he accidentally wiped out an entire year’s worth of documented revenue with the click of a button. The mishap took the company offline for two days, cost the company over $100K, and kept deals from closing. In the aftermath, a couple of things happened: Brad realized he had no idea how it happened, and that he needed Jack to help find a way to never, ever do it again.

change management platform

About Sonar

Sonar was founded on October 11, 2018

A few years after discovering the problem, Brad and Jack had an answer: Sonar, a platform that acted like an engineer but could be managed by non-technical teams.

The ultimate CRM to Marketing collaboration

Sonar illuminates the silos between sales, marketing, revenue, and customer success teams to support all aspects of company revenue ops, and uses 40 years of engineering best practices to face the challenges that cloud software integration is creating today.

Sonar raised $12M in Spring 2021

Sonar helps teams who feel underwater and in the dark get signals and navigate around the problems that are hard to see in tech stack integrations.

We also built Wizards of Ops.

WizOps is a Slack community for operations professionals to gather, question, and share their expertise.


Meet the Team Driving Sonar Forward

Leadership Team

Brad Smith

Co-Founder & CEO

Jack McGlinchey

Co-Founder & CPO

Sethen Maleno

VP of Engineering

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