Imagine you get in your car to head to work, except that, when you hit the gas pedal, it doesn’t accelerate. Or worse — you step on the brake pedal, but it doesn’t stop. We all know what would happen, and it wouldn’t be pretty.
Cars, like most things in this world, require multiple systems to work together in order to achieve a common goal. Business is no different, and most C-level executives would agree that to be successful requires collaboration across the board. That’s the purpose of RevOps, a relatively new but increasingly essential organizational component that brings together Sales, Marketing, and Customer support teams to ultimately boost revenue.
You’d be hard-pressed to find a business that doesn’t want to increase revenue, yet 78% of organizations reported that consistent revenue growth is a challenge. This is why RevOps plays such a crucial role in revenue growth — it brings together essential teams that are typically siloed, allowing them to communicate and collaborate in a way that benefits the bottom line.
If your C-suite still isn’t convinced, here are a few more reasons why they should buckle up and take RevOps for a drive:
1. There are measurable benefits of RevOps.
According to Sirius Decisions, B2B companies that are aligned under a RevOps strategy grow 12 to 15 times faster than their peers and are 34% more profitable. Those numbers are significant, but what’s more, the ROI of RevOps is a calculable figure when you consider the total cost of acquiring customers, the cost of onboarding those customers, and the cost of supporting them down the line. Finally, consider lifetime revenue and boom: RevOps ROI.
2. RevOps allows companies to compete in the ever-changing digital world.
In today’s fast-paced, constantly evolving world, companies can’t afford to operate in silos. To compete, RevOps is ultimately what will enable B2B companies to become more profitable and accelerate growth. How? RevOps considers the “digitization” of the customer journey and their new buying behaviors that go along with it. When each team works together, they can deliver a more consistent set of customer touchpoints that compensates for the customer-centric digital journey.
3. Improved communication not only increases revenue but decreases errors and missed opportunities.
Siloed Sales, Marketing, and Customer Success teams mean more chances for miscommunication, errors, and missed opportunities down the line. The more these teams work together, the more opportunities there are to reach the customer throughout the sales and marketing funnels.
4. Each team (Sales, Marketing, and Customer Success) will see benefits within their roles.
RevOps also has team-specific benefits, too. For Sales, RevOps affords the opportunity to connect with prospects much earlier in the customer lifecycle. Marketing can get more involved with the entire customer lifecycle, improving metrics from start to finish. For Customer Success, RevOps provides a better way to meet customer expectations and allow more insight into when they are ready to make a purchase.
5. Clearer KPIs help maximize future growth, so everyone wins.
The more people you have working together, the more data you can collect, and the more information you can glean from that data. Measuring progress to set future goals (and then smash them!) is one of the main reasons why RevOps is so important — and why your C-suite should care.
Getting the Most Out of RevOps with Sonar
Organizational change is required for RevOps to work, and support from the executive level is essential. And you know what they say — change is never easy. But there are ways to make it easier, and that’s what Sonar does. Our change management platform allows RevOps to function optimally because Sonar allows you to see how changes will affect everyone, so you can avoid issues and improve process, communication, and documentation. Interested? Find out how Sonar works — and how we can help. Get started with a free trial today.