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Learn About Salesforce Objects

Learn about Salesforce Objects and how Ops leaders are safely managing their changes with Sonar.

  • What are Salesforce Objects?
  • Benefits Of Using Salesforce Objects
  • Salesforce Objects Best Practices
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What are Salesforce Objects?

In Salesforce, an object represents a specific type of data, similar to a table in a database or a spreadsheet tab. Objects are the building blocks of the Salesforce data model and are used to store and organize data within the platform.

Here are some key points about Salesforce Objects:

  • Standard Objects: Salesforce provides a set of standard objects, such as Account, Contact, Opportunity, Case, Lead, and many others. These objects represent common entities and functionalities in a typical business environment.
  • Custom Objects: In addition to standard objects, Salesforce allows users to create custom objects to store data specific to their organization’s unique needs. Custom objects can be created to represent entities such as Projects, Events, Assets, or any other data relevant to the business.
  • Fields: Objects are made up of fields that define the data that can be stored in the object. Fields represent individual data points or attributes, such as text, numbers, dates, picklists, or relationships with other objects.
  • Records: Records are individual instances or entries of data stored within an object. For example, an Account object can have multiple Account records representing different customer accounts.
  • Relationships: Objects can be related to each other through relationships. Relationship types include Lookup relationships, Master-Detail relationships, and many-to-many relationships, allowing data to be linked and accessed across related objects.
  • Object Relationships: Relationships between objects can be established to create parent-child relationships, roll-up summary fields, and cross-object formulas. These relationships enable data integrity and provide a way to organize and analyze data efficiently.
  • Standard and Custom Tabs: Objects are typically accessed through tabs in the Salesforce user interface. Standard objects have pre-defined tabs, while custom objects require the creation of custom tabs to access and view their data.
  • Object-Level Security: Salesforce provides object-level security controls, allowing administrators to control access to objects based on user profiles and permissions. Object-level security defines whether users can view, create, edit, or delete records of a specific object.

Objects serve as the foundation for data storage and management in Salesforce, enabling businesses to organize, track, and analyze their data effectively. The combination of standard and custom objects provides the flexibility to tailor the Salesforce platform to meet specific organizational requirements.

What Are The Benefits of Salesforce Objects?

Salesforce Objects offer several benefits that contribute to efficient data management, streamlined processes, and enhanced user experience within the Salesforce platform. Here are some key benefits:

  • Structured Data Organization: Objects provide a structured way to organize and store data within the Salesforce platform. They enable businesses to categorize and group related information, making it easier to locate and manage data effectively.
  • Data Consistency and Integrity: Objects help maintain data consistency and integrity by defining the fields and data types that can be stored. This ensures that data is accurately captured, validated, and maintained in a standardized manner.
  • Customizability: Salesforce allows users to create custom objects to meet their unique business requirements. Custom objects provide the flexibility to store and manage data specific to the organization’s needs, allowing for tailored solutions and improved efficiency.
  • Relationships and Data Connectivity: Objects can be related to each other through relationships, enabling the establishment of connections and data dependencies. Relationship types such as Lookup relationships and Master-Detail relationships allow for data connectivity and consolidation across related objects.
  • Process Automation: Objects serve as the foundation for process automation within Salesforce. Workflows, processes, and automation tools can be configured to trigger actions based on changes to object data, streamlining business processes and reducing manual effort.
  • Reporting and Analytics: Objects serve as data sources for reporting and analytics within Salesforce. The structured organization of data in objects allows for easy retrieval and analysis, providing insights into business performance, trends, and opportunities.

By leveraging Salesforce Objects effectively, organizations can achieve structured data management, streamlined processes, data consistency, and enhanced insights, ultimately driving business success and productivity.

Salesforce Objects Best Practices

Using Salesforce Objects effectively requires following best practices to ensure proper data management, scalability, and maintainability within the Salesforce platform. Here are some key best practices:

  • Data Modeling and Planning: Properly plan and design the data model before creating custom objects. Consider the relationships between objects, the fields needed to capture relevant data, and the data access requirements of different user roles.
  • Standard Objects vs. Custom Objects: Whenever possible, leverage standard objects provided by Salesforce before creating custom objects. Standard objects often come with pre-built functionality and integrations, reducing the need for custom development.
  • Consistent Naming Conventions: Establish consistent naming conventions for objects and fields. This improves clarity, readability, and maintainability of the data model and makes it easier for users and administrators to understand the purpose and usage of each object.
  • Data Validation and Integrity: Implement appropriate validation rules and data integrity checks to ensure the accuracy and integrity of the data stored in objects. Use field validation rules, formula fields, and triggers to enforce business rules and data quality standards.
  • Relationships and Lookup Filters: Define relationships between objects and leverage lookup filters to control data visibility and enforce data integrity. Use roll-up summary fields and cross-object formulas to aggregate and calculate data across related objects.
  • Avoid Object and Field Overloading: Avoid creating too many custom objects or fields that serve similar purposes. Overloading can lead to complexity, confusion, and potential performance issues. Instead, consolidate similar data into fewer objects or fields where appropriate.

Following these best practices can help ensure that you’re getting the most out of Salesforce Page Layouts and using it effectively to maintain the security and integrity of your Salesforce system.

See how Sonar can help Ops pros manage Salesforce objects easily

Access the ultimate control center for your integrated tech stack. Using Sonar, your Ops team can optimize your Salesforce change management and ensure the productivity of your GTM teams across all sales channels.

Salesforce Blueprint

Sales Ops and RevOps professionals now have the Salesforce blueprint they need to to pair alongside Salesforce objects. With Sonar’s change management software, it’s easy to scope changes along side of objects in Salesforce.

Change Timelines

Sonar’s change tracking for Salesforce alerts customers of every change to the Salesforce Org, noting potential issues before they occur. With daily email alerts and slack notifications, you’ll be alerted when anyone adds, modifies, or deletes data within your Salesforce org.

Salesforce Objects FAQs

Here are some frequently asked questions about Salesforce Objects:

Can I customize standard Salesforce objects?

No, Salesforce does not allow direct customization of standard objects. However, you can create custom fields, relationships, and validation rules on standard objects to meet specific requirements.

How do I create a custom object in Salesforce?

   You can create a custom object in Salesforce by navigating to the Object Manager in Setup and following the steps to create a new object. You can define fields, relationships, and other settings specific to your custom object.

Can I delete a standard or custom object in Salesforce?

 Deleting a standard or custom object in Salesforce is a non-reversible action and can have significant impact on your data and processes. You should carefully consider the consequences before deleting an object. In most cases, it is recommended to retire or deactivate an object rather than deleting it.

What is the difference between a Lookup relationship and a Master-Detail relationship?

   A Lookup relationship allows you to create a relationship between two objects, where the child object holds a reference to the parent object. In contrast, a Master-Detail relationship creates a more tightly coupled relationship where the child object is dependent on the parent object, and certain behaviors like sharing and deletion are controlled by the parent.

How do I create a custom tab for a custom object in Salesforce?

   To create a custom tab for a custom object, navigate to the Object Manager, select the custom object, and click on the “Tabs” section. From there, you can create a new tab and configure its visibility, label, and other properties.

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