Optimize for Outcomes
To me, optimizing for outcomes means seeing the big picture and knowing where you want to go before doing anything else. Sonar optimizes for outcomes by deeply understanding our space and not getting hung up on anything that won’t meaningfully move the needle for our customers and improve the bottom line.
Senior Software Engineer
At this stage of a company’s lifecycle, each individual person is paving the way for their future colleagues and customers. Your actions reflect the mission of the company as a whole, and going the extra mile is not something leadership requires, it’s something individual contributors must require of each other. You can’t blend in at a fast-growth startup, so why not stand out?
Change is Constant
As a fast-growing tech startup, there’s always going to be a lot of change happening. But our team not only embraces that change, it’s what motivates us to do our best work every day. From SDRs to leadership, every person here leans into change–ready to learn new things, welcome new team members, and take on new challenges.
Content Marketing Manager
Team Over Self
Here at Sonar, every individual operates with the goal of growing the entire business. People from completely different functions at Sonar are willing to help solve problems and work together to find solutions for the greater good of the company, even if it does not fall directly in their job description.
Demand Generation Manager
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