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Go-to-market teams rely on ops to keep systems and processes humming, and ops professionals are happy to deliver. If you’re wondering how to repay them, we’ve put together a list that we’re sure they’ll love.

To give your ops team a little cheer this holiday season, reward them with gifts that will help set them up for success next year.

Structure and support

Growing organizations lose 20-30% of revenue due to operational efficiencies. Between their bird’s-eye view of the entire revenue organization and their data capabilities, your ops team can reduce that number. But a lack of organizational support and structure is often their biggest hurdle.

Sometimes this is due to a reliance on legacy processes. Other times, in the rush to meet goals, there was no time to take stock of some fundamentals. Whatever the cause, it creates challenges for ops teams. Here are a few questions to ask to make sure your ops team has the right support and structure:

  • Do all users actually need access to your systems? Are their roles appropriate?
  • Are there any legacy processes in place that need to be revamped or abandoned?
  • How do you deliver and receive feedback from the ops team?
  • Do you have documented goals for your ops team?
  • Does the ops team get to contribute suggestions based on their unique perspective in the organization?

With the right support and structure, your ops team can deliver better outcomes for all of your go-to-market teams.

Awareness of their impact across the organization

When you’re leading a multi-departmental organization, some conflicts and frustration are inevitable. A big part of the problem is that ops is evolving, and sometimes we lose sight of the end goal in the midst of managing the tech stack, analyzing data, and putting out random fires. Everyone may understand the objective of your SDR or digital marketing team, but ops can be a little harder to peg down.

Take a moment to document the mission of your ops team and communicate that to the rest of the organization, particularly your go-to-market teams. Show how day-to-day ops activities tie back to that bigger mission.

Because ops teams don’t interact directly with prospects, leads, and customers, others may not fully grasp the role they play in revenue generation. When you’re highlighting a big win, remember to include the role that ops played, whether it was enriching customer data or setting up the processes to make the win possible. This will make their value more tangible to the entire organization.

The right technology

On average, sales ops teams own or contribute heavily to 11 activities. At high-performing companies, that number increases to 14. On a daily basis, ops teams manage a massive amount of data and oversee processes that impact the entire organization. Having the right systems enables them to keep processes moving and prevent data errors.

The right tools can also act as a force multiplier for every process improvement your ops team recommends. Being able to make a change that can be deployed across multiple systems or teams can add up to a significant amount of time saved or capabilities gained. But they can’t accomplish these lofty goals without technology that helps them manage data and processes effectively.

With these gifts, your ops team can go from reactive firefighters to proactive problem solvers. One tool that empowers them to proactively address process, system, and communication issues is Sonar. Request a demo to see how we help operations teams improve outcomes.